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Does “Self-Care Only Counts If You Make Dedicated Time for It” Really Hold Up? What Recent Insights Teach Us About ‘Multitasking Care’ Habits and Calf Care

Published: July 18, 2026  |  Source published: June 21, 2026

During rainy season and the hottest stretches of summer, opportunities to go out tend to decrease, and more time is spent at home. Many people probably find themselves putting off self-care, feeling that “it only counts if I make dedicated time for it.” In June 2026, LivelyLife Co., Ltd. (Tachikawa, Tokyo), which plans and sells home appliances and self-care products, drew attention by proposing a cordless-compatible “calf care device” that can be used while watching TV or reading. Prompted by this initiative, here's a look at “multitasking care” habits that fit naturally into daily life, useful for midlife readers and beyond.

A close-up key visual (no facial detail shown) of someone's feet, sitting on the edge of a bed in the evening with a book in hand, doing calf self-care
Self-care that makes use of in-between moments is introduced as a habit that fits easily into daily life.

Three Points This Proposal Makes

What We, in Midlife, Should Keep in Mind Day to Day

What this initiative conveys is that self-care doesn't require special time or a special place — it's about making use of small, everyday in-between moments. The following commonly recommended tips may offer a starting point for revisiting your daily self-care habits.

* The above are commonly recommended self-care habits and do not guarantee improvement of any specific condition or a specific effect.

This article summarizes a press release published by LivelyLife Co., Ltd. (Tachikawa, Tokyo; Representative: Hidetomo Shida) on June 21, 2026, titled “Make Your Rainy-Season Time at Home More Comfortable. SOPPY Proposes a New Self-Care Habit With Its Cordless-Compatible ‘Calf Care Device’.” Please refer to the source for further details.

Source: LivelyLife Co., Ltd. press release (via @Press, June 21, 2026, Japanese)
This article is intended to provide general health-related information and is not intended for medical diagnosis, treatment, or prevention. The content is a summary of the source's views and does not represent the independent views of our company (BISII Co., Ltd.) or claims about the effectiveness of products we sell. If you have any concerning symptoms, please consult a medical institution.

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Last updated: July 18, 2026